About us
We’re writers, editors,
copywriters, content authors and creatives.
Any order. Every day.
When you’re on our production schedule, you gain our two decades of writing, editing and strategic narrative experience spanning multiple industries and many fields.Before starting LG Works, our founder, Luke Geiver, built a prolific writing, editing and strategic narrative portfolio. He helped launch national magazines with unforgettable cover copy. Made global brands' unique voices feel spot-on authentic on socials, billboards, digital signage and apparel. Drafted and fine-tuned the messaging of email and campaign assets for monster-sized lists and those for only a handful of recipients. We’ve also edited big pubs and messaging meant for only a few important players. We’ve found and defined the inspiring storylines of CEOs, Congress members or organizations and companies of all sizes. Work with us and you get all of that.We find details that others can’t. In your story. In the numbers. In the viewpoint of your audience. We’re lifelong students of story strategy, and the experts that define it. For your work, we'll be all about mastering the first-line, nailing the headline, beating a deadline and focusing on your bottom-line. LG Works is collaborative by nature and creative at heart. Every day. In any field.On writing:
We've held lead roles for publishing companies to in-house creative teams. Our work has run in print, online and anywhere else words can live. We’ve taught writing, earned masters in writing and are known for drafting fast. on editing:
100-page print mags, founders notes, brand manifestos, technical content and most other editing projects don’t scare us. Messaging that’s inaccurate and inauthentic does.on strategic narrative:
Our founder has made blue-collar and white-collar industry veterans cry while being interviewed for a strategic narrative project. He knows how to get to the heart of the story.Featured Products
For those that need more clarity before starting.
We’ll go over the basic elements of what we’ll all need to get started. You should ask about us. We’ll ask about you and your needs and how we can be a fit. Let’s talk about your audience. We’ll connect on your hopes and reasoning for obtaining memorable words. You’ll also get clarity on how our process can help you and how we can work into your budget or timeline needs. You already think your words should rise above the rest. Let’s discover how we can make that happen together.
Time: 30-minute video call
For those ready to start building words that resonate.
Let’s get aligned on goals and the building blocks that will be the foundation of our work ahead. We’ll talk big-picture strategies and agree on voice/tone/or style possibilities. Deadlines, production timelines, revision needs and billing will be discussed. We’ll connect on available resources from your team and ours. We’ll leave the call with everything we need to get started and you’ll leave amped up to see our first draft, edits or narrative work.
Time: 60-minute video call
Included:
-Post-call breakdown of themes, ideas and possibilities discussed
-Project Scope Summary
For those that need the long-term plan and the strategy required to get there.
This provides a strategic and detailed action plan outlining how we’ll produce and deliver separate or connected assets across a full timeline or project life. From big questions to little things, nothing will go unanswered. Internal and external resource requirements will be made clear. Deadline and delivery methods will be set. Actionable decisions can be made and set-up based on the roadmap.
Time: 90-minute video call
Included:
-Post-call breakdown of themes, ideas and plans discussed
-Production and Asset Delivery Timeline
-Project Scope Summary
-Shared Folder For Resources & Assets Created